Structure of the Business Analytics & AI Master
A Future-Ready Curriculum for Digital Leaders
The Business Analytics & AI Master’s programme is designed to equip future leaders with the skills, tools, and strategies they need to thrive in a data-driven business world. The curriculum is structured into four interconnected modules, combining management expertise with cutting-edge technologies and practical applications of artificial intelligence.
Four Core Modules of the Master Program
- Fundamentals & Methods of Data Management
Learn the fundamentals of data science and analytics, as well as programming and modern data visualization techniques. - AI & Advanced Business Analytics
Discover how machine learning, deep learning, and generative AI are used to support data-driven business decisions. - Leadership & Strategy in AI
Develop leadership and strategic skills and explore how organizations can be responsibly transformed through AI. - Practical Application
Apply your knowledge in hands-on projects, lab work, and your master’s thesis.
Your Path to Impactful AI Leadership
Step by step, this programme strengthens your leadership and management capabilities while building a comprehensive understanding of artificial intelligence, data analytics, and modern technologies. The curriculum seamlessly blends strategic business perspectives with hands-on AI applications, empowering you to:
- Lead successful digital-transformation projects
- Leverage data to create competitive advantages
- Make informed, future-proof business decisions
- Drive innovation and sustainable growth within your organisation
In-company Master`s Thesis
Applying your newly acquired knowledge in practice is an important part of the in-company master´s thesis, which runs during the last semester of your studies. During project, your objective will be to assess the models, concepts and theories you have learned during the Master of Business AI and Analytics and apply them to a real-life management challenge in your own organisation.
During the making of the thesis you will be guided by your academic supervisor. They will be able to effectively guide you in further developing the scope of the project, articulating the School’s requirements and providing advice in the research process.