Digital Transformation & Entrepreneurship

This programme is for to candidates who wish to obtain a better understanding of digital transformation and are interested in mastering their entrepreneurial process. It consists of two courses – Digital Business Model Innovation and Entrepreneurship – each one taught by a different lecturer.

Topics

In the first course – Digital Business Model Innovation – you will gain knowledge on how to treat and exploit “information”
as the core resource of modern value creation and understand the economic and technological key trends that
are at the heart of the digital transformation. You will also learn what “Data-Centricity” means for today’s companies and
which role data plays for innovating business models. The seminar helps you to develop your personal agenda for how to
meet challenges of digital innovation and to deploy Business Model Innovation and Business Patterns for transforming your
business unit or company.

Entrepreneurship encompasses proactive, innovative and risk-taking behavior in the face of uncertainty. In this seminar,
you will obtain a detailed understanding how entrepreneurship helps coping with the duality of a) exploiting new business
opportunities and b) flexibly dealing with unforeseen challenges. The course provides you with tools and concepts that allow
for mastering the entrepreneurial process - from idea generation, over prototyping to market testing - in the fast changing
environment of the digital age.

Highlights

• Analysis of real-word companies (e.g. Uber, AirBnB, Nest, Tesla) and innovation activities of well-known digital players (e.g. Google X Labs (Alphabet), Amazon, Microsoft) in addition to more recent start-up initiatives
• Get inspired by the course while defining your digital agenda fo r yourself, your team, your company.
• In-class team exercises that combine all elements of this course
• Final case study to identify, value and select an own fictive or real new business opportunity

Learning objectives & benefits

• Deploy Business Patterns of prominent companies in order to systematically derive variants of your business model.
• Learn how your business model is or likely will be affected through modern IT.
• Gain a detailed understanding about Corporate Entrepreneurship and Start-up Entrepreneurship
• Develop a sensitivity for the importance of entrepreneurship in today’s fast changing business world.
• Equipment with a state-of-the-art toolbox that is usable to behave entrepreneurial.
• and more...