Digital Transformation Programme for Executives

Join the compelling Digital Transformation Programme for Executives developed by the University of Cologne Business School in cooperation with its renowned partner universities IVEY Business School (Toronto) and SSE Stockholm School of Economics (Stockholm).

Programme Description

The programme introduces concepts and methods about how to cope with the challenges of today’s digital technologies. It focusses on what you need to know with respect to innovation strategy and digital business models. The interactive case-based approach will enable you to immediately apply state-of-the-art concepts and tools to innovate your own business and make you a driving force as a digital leader.

Objectives

• Define and execute own digital acceleration agenda
• Understand and think about master core concepts and requirements of digital solutions
• Understand the advantage of the hybrid approach (human machine) and requirements to win in the future

Highlights

• Advance own brand and position business practices through tailored case studies
• Benefit from the expertise of some of the most renowned professors from UoC, Ivey and SSE
• Build relationships with leaders for knowledge sharing and potential collaborations

Target Group

Executives with a minimum of 10 years professional experience at senior management level.

Format

5 modules à 4 hrs (on site and online)

• Digital Transformation - Opportunity for Change?
• Transformative Trends
• Hurdles of Organisational Change and How to Overcome

Date: Wednesday, 29 January 2025 (8am -1pm CET)

Location: online

Lecturer: Prof Detlef Schoder, University of Cologne

• Organisational Ambidexterity
• Innovator‘s Dilemma and Toxic Thinking
• Generative AI and Innovation

Date: Wednesday, 29 January 2025 (2pm - 6pm CET)

Location: online

Lecturer: Prof Detlef Schoder, University of Cologne

• Data Management and Analytics for IoT
• Value Creation and Capture in IoT
• Organising for IoT Design and Implementation

Date: Friday, 7 February 2025 (3pm-7pm CET)

Location: online

Lecturers: Prof. Frida Pemer & Prof. Holmer Kok, Stockholm School of Economics 

• Customer Journey
• Channel Conflict and Omnichannel Challenges
• Customer Access in the Era of AI

Date: Friday, 21 February 2025 (3pm -7pm CET)

Location: online 

Lecturer: Prof. Hernan Bruno, University of Cologne 

• Predictive Analytics and Applications
• Prescriptive Analytics and Optimisation
• Tools and Organisational Maturity

Date: Friday, 7 March 2025 (3pm- 7pm CET)

Location: online

Lecturer: Prof Greg Zaric, Ivey Business School

Programme Fees

4.950 € incl. VAT (10% discount for alumni)