Dates
Next start: 28 January 2025 (Rocky Hill, USA)
Digital Transformation Programme for Executives
Join the compelling Digital Transformation Programme for Executives developed by the University of Cologne Business School in cooperation with its renowned partner universities HEC (Paris), IVEY Business School (Toronto) and SSE Stockholm School of Economics (Stockholm) of the Global Alliance in Management Education (CEMS Alliance).
Language
English
Location
Rocky Hill, USA and Online
Work Experience
Senior management
Fees
5.950,00 € plus VAT / Corporate partner and CEMS alumni: 4.950,00 € plus VAT
Registration
Download Registration Form here
Programme Description
The programme introduces concepts and methods about how to cope with the challenges of today’s digital technologies. It focusses on what you need to know with respect to innovation strategy and digital business models. The interactive case-based approach will enable you to immediately apply state-of-the-art concepts and tools to innovate your own business and make you a driving force as a digital leader.
Objectives
- Define and execute own digital acceleration agenda
- Understand and think about master core concepts and requirements of digital solutions
- Understand the advantage of the hybrid approach (human machine) and requirements to win in the future
Highlights
- Advance own brand and position business practices through tailored case studies
- Benefit from the expertise of some of the most renowned professors from UoC, Ivey, SSE, HEC
- Build relationships with leaders for knowledge sharing and potential collaborations
- Join in the first cooperation of the CEMS community in Executive Education
Target Group
Executives with a minimum of 10 years professional experience at senior management level.
Format
5 modules à 4 hrs (on site and online)
All modules at a glance
Module 1: Digital Leadership
- Digital Transformation - Opportunity for Change?
- Transformative Trends
- Hurdles of Organisational Change and How to Overcome
Date: Wednesday, 29 January (8am -1pm UST)
Location: Rocky Hill, USA
Lecturer: Prof Detlef Schoder, University of Cologne
Module 2: Digital Mindset & AI
- Organisational Ambidexterity
- Innovator‘s Dilemma and Toxic Thinking
- Generative AI and Innovation
Date: Wednesday, 29 January (2pm - 6pm UST)
Location: Rocky Hill, USA
Lecturer: Prof Detlef Schoder, University of Cologne
Module 3: Internet of Things
- Data Management and Analytics for IoT
- Value Creation and Capture in IoT
- Organising for IoT Design and Implementation
Date: Friday, 7 February 2025 (3pm-7pm CET)
Location: online
Lecturers: Prof. Frida Pemer & Prof. Holmer Kok, Stockholm School of Economics
Module 4: Omnichannel
- Customer Journey
- Channel Conflict and Omnichannel Challenges
- Customer Access in the Era of AI
Date: Friday, 21 February 2025 (3pm -7pm CET)
Location: online
Lecturer: Prof. Hernan Bruno, University of Cologne
Module 5: Analytics & Data Dividend
- Predictive Analytics and Applications
- Prescriptive Analytics and Optimisation
- Tools and Organisational Maturity
Date: Friday, 7 March 2025 (3pm- 7pm CET)
Location: online
Lecturer: Prof Greg Zaric, Ivey Business School
Module 6: AI & Data-Driven Transformation
- The How-Why-What of Data-Driven Transformation
- Data-Driven Innovation
- Executives in the Driving Seat
Date: will be announced shortly
Location: online
Lecturer: Prof Julian Schirmer, HEC Paris
A cooperation of:
Members of the CEMS Global Alliance:
